Bruce Deacon coaches the youth, para, and high-performance athletes for the Prairie Inn Harriers Running Club. He is an Athletics Canada Performance Level Coach, meaning he can coach at the national level.

In 2023, his athletes qualified for seven national teams broke 10 national records, and won six national championship medals.

As an athlete, Bruce represented Canada at two Olympic Games marathons and three world championships. He was the Team BC Coact for the National Track and Field Championships and National Cross Country Championships and was a national team coach at the World Cross Country Championships.

Bruce has run the marathon 2:20 or faster at least 20 times in his career, twice running 2:13 and medalling at the Pan American Games in the marathon. He is a two-time winner of the California International Marathon.

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